Friday, August 25, 2006

Stupid things about Apple, post 5: 'Rebranding your competition's crap.'

I love Apple, so I know (better than you) that Apple's history of rebranding has been nothing short of disastrous, in fact at it's peak, rebranding almost brought Apple down. Dumb, dumb, dumb.

The history goes like this (I'm working from memory here so bare with me if there are inaccuracies loser);
- LaserWriter (and all other Apple printers) was a rebranded Canon printer, and was one of a number of items which almost dragged Apple to the bottom of the ocean. They don't make those any more.
- QuickTake (an Apple digital camera) was a rebranded Fuji camera, again, a disaster.
- Apple Color OneScanner (an Apple scanner) was a rebranded Canon scanner, the CanoScan. The OneScanner sleeps with the ancestors.


And it doesn't work the other way either...WTF ever happened to the HP iPod?

Those that fail to learn from history, are doomed to repeat it. (And we all know how the Knights Who Say 'Ni' are going to react to that one).

NOW there's a battery recall, and what do you know, SONY batteries. Why the recall? See picture in post #4. The same issue DELL is having, with the same batteries, with the same exothermic pyrotechnical devastation, right on your lap!

So this is what an exploding PC looks like to a Mac user...

NeXT, it'll be the Mac's turn.



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